TaylorMade Golf Paves New Path in Putter Category with Acquisition of Logan Olson
TaylorMade Golf announces the acquisition of Logan Olson to its portfolio of golf and experiential brands. Headquartered in Fortuna, California, Olson designs and manufactures bespoke and small batch putters. With the acquisition, TaylorMade Golf further expands its presence in the putter market.
TaylorMade views the 27-year-old Olson as a generational talent when it comes to putter craftsmanship. Olson is able to marry technical proficiency and attention to detail with the creative ability it takes to produce world-class putters.
Backed by TaylorMade’s operational and manufacturing capabilities, he will continue to be the Principal Designer of all Olson products.
In addition, Olson’s work on professional tours will expand with a Tour Matrix of blade and mid-mallet putter heads. This will enable TaylorMade’s Tour Representatives to fit the best players in the world and make the overall fitting and design process more efficient. Feedback received from Tour athletes such as Nelly Korda, Scottie Scheffler, Tommy Fleetwood and Collin Morikawa will continue to inspire future Craft Batch putter designs.
ABOUT OLSON AND THE ACQUISITION
Olson joining the TaylorMade family marks just the latest chapter in what continues to be a long story of TaylorMade Golf breaking industry molds with technological advancements.
Upon discovering Logan Olson, TaylorMade’s Product Creation team was immediately drawn to his affinity for machining, humble demeanor and passionate work ethic.
It’s not every day you stumble upon someone like Logan. His ability to merge creativity with such a technical process is nothing short of remarkable. Whether you’re a professional on Tour, someone who plays the game for the sheer love of it, or even a collector with a keen eye for finely crafted putters, Logan’s creations embody a level of craftsmanship that resonates with golfers from all abilities.Brian Bazzel, TaylorMade Vice President of Product Creation
In working with TaylorMade’s team of innovative putter minds, Olson will continue developing his acclaimed Craft Batch putters, custom designs and expand his presence on professional golf tours around the world.
I’ve always appreciated that TaylorMade is a brand that isn’t afraid to take risks and try something different. I feel a resemblance to that in my own work and thoughts on approaching new projects. Being able to utilize the feedback of the best players in the world helps push design criteria to a completely different place.Logan Olson
CRAFT BATCH NO. 3
Olson’s Craft Batch No. 3 putters will be launched in the U.S. and Canada on Dec. 5 for $850 USD exclusively at LoganOlson.com.
Craft Batch No. 3 will feature a Flumber’s Neck, Olson’s take on a blend of plumber’s and flow neck designs commonly found in blade putters. A substantial amount of time went into the development of the Flumber’s neck, which takes the performance benefits of both plumber’s and flow neck hosel designs and combines them into a single package.
PREVIOUS OLSON CREATIONS
